Very glad to announce that we are nominated for the Europe promax/bda awards 2008 in Barcelona. (ps. Last year we won gold with this one).
This year we are nomitated 3 times.
17. BEST SPECIAL EVENT PROMO
20. BEST SOUND DESIGN
28. BEST COPY/SCRIPT WRITING
2 year event by Ralf D.
In 2007 we celebrated our second year anniversary. By enlarging a negative idea (addiction) we differentiated ourselves clearly form the free channel competition (anti-selling) and underlined our baseline “our movies, our sport, my moment” By choosing for a classical dramatic structure we proved our loyal subscribers that we truly love movies. Thanks to this spot our subscribers felt that there where real people behind the video-store-channel that we are. This kind of trailers gives us a face. (Prime shows more or less 350 movies a month.
Ralf D. made us this beauty with a 48 hours deadline notice and the help of 2 friends and one HDV camera.
To see Ralf D.'s movie you have to click here.
PRIME ACTION by Tom W.
Does innocence exist? Are bad people born that way? Can you create a monologue interieur for a 10 year old girl that is really frightening and make it believable?
Can you promote an action channel without guns, explosions, car chases, our special effects? We think we did.
We tried to claim a brand (prime action) not only by promoting the movies, but by trying to offer something more, by showing our subscribers that we love those movies and that we love them by showing them something they don’t expect.
We could'nt continue this idea of innocence in the sounddesign. Therefore we chose to create an environment of tension as a counterpoint to the images. A dark, morbid, and cruel soundlandscape as an opposite to the visual innocence of a 10 year old girl.
This trailer was shot with the phantom camera by Marc van Acker.
Copywriting was by Johan dirkx
production in the carefull hands of Sofie Gebruers
and directed by our last year promax winner Tom Willems.
To see Tom W.'s movie you have to click here.
Hope we win in Barcelona and if you see us there(with a statue); drinks are on me.