When you work in the television industry, High Definition, is the buzz-word giving every creative a headache. Marketing-wise you can't stay behind. Business-wise, - where is the money? - How can you make a business-plan that sticks without being forced to do hara-kiri in the end? Maybe Sky found a solution teaming up with sony.
To see the moving image you have to click here.
Technorati Tags; motion design, tv-idents.