Sunday, March 18, 2007

What they did : What I did. Blue tit syndrome revisited.

BBDO/Atlanta approached Impactist to create a PSA for the Peace Corps campaign "Life Is Calling. How Far Will You Go?"
Impactist shot the PSAs entirely with a hand held digital still camera to achieve a smooth, post-created motion that allowed
for time manipulation. The HD completed spots feature people in the midst of their everyday lives as they hear the calling to
become Peace Corps volunteers, highlighting the moment when the potential volunteers realize the difference they could make
in the world.

In total Impactist shot 14,425 stills for this shoot, which took place in eight locations over two days in some of New York City's
greatest landmarks and locations.


To see the moving image you have to click here.

In 2002 I tried exactly the same technique. Unfortunatly NOT with the same result.


To see the moving image you have to click here.


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