This is how they explain their approach.
When we were invited to make the F5 titles, we wanted them match the eclectic spirit of the conference. The idea was to get the soul of the speakers into the titles in some way.
We asked each speaker to name five objects that inspire them or has something to do with their work. We received all kinds of answers—really interesting objects that gave us a great starting point: wind turbines, microscopes, lights, smoke, lamb rib cage, French bulldog…
The speakers didn’t know what their answers would be used for, but they were the seed for our story. In this way, all the speakers added their bit. There is not a unique authorship but rather a multiple collaboration.
To see the moving images you have to click here.
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